Marketing is the basic fundamental of any business. The marketing scenario has changed over the years. The Internet has revolutionized communication system. Brochures do not have persuading powers to make a purchase? A marketing expert says “Brochures aren’t information bible anymore”. They have been replaced by websites for branding your products. There are billions of internet users. With the increase in the speed (bandwidth) the number of users is increasing. The trend will continue in the future and hence it will be imperative for businesses to go digital. But having a website doesn’t mean that you generate a lot of leads.
How to increase traffic to your website and generate leads at a low budget is the main focus of companies. Companies are focussing on new ways to generate leads.
Having developed more than 500 sites and 10 years of experience. We have helped companies grow with a minimum marketing budget. The companies have started focusing on online lead generation. This has helped to attract potential customers with a limited marketing budget.
This blog covers the concepts and tools for Marketing. How to generate leads for your website and grow your business.
The first focus is to have a good website. The first impression of website counts and lead generation suffers if a website takes ample time to download.
• Select a proper layout to go with your brand.
• Select right color scheme and see that it goes with your company logo and brand.
• See that the home page loads quickly. Tools to help you check your page speeds.
PageSpeed Tools >Insights.( Simple & Easy to use tool).
• Content plays an important role. Quality and unique content help in SEO ranking. Google looks for fresh content and only then lists the site.
• Keep updating the content regularly and have fresh content. This helps in SEO.
• Have Blogs on the site.
• Divide the content use videos, infographics, and images to make it easy to understand and the follow of content.
• The SEO, PPC may land the customer to “the landing page”. So equal weight should be paid in designing all the pages. A common mistake here we do is we work a lot on the homepage and neglect other pages.
• Use Meta Tags on all the pages.
Keep the customers engaged. Quality content keeps the customer engaged while viewing pages. If you successfully engage your potential customers, there you will generate leads which may turn into prospective customers.
Having following features on the website can keep customers engaged :
• Live Chat: Offer this feature on your website so that the customer’s queries are solved immediately. Free live chats are available for trial.
• Blogs: Regular Blog posts keep the customers engaged. Involve your customer’s content contribution. This way you get free content & customers would get connected with your company.
• Forums: Forums help a lot in solving problems through discussions.
• Newsletters: Have a newsletter option. Customers would always love to sign in for quality content such as news, product updates, Help him know about latest trend. Develop catchy newsletters and send them across once in a week or 15 days.
• Lead Generation Forms/Enquiry Form: Forms for lead generation with customers details (Social media sign up the quick & easy option for sign up).
• Discounts: Offer discounts based on your promotional campaigns to the users who sign up. This option can be used if relevant to the site.
Now the question arises how to draw traffic to the website. Digital marketing has made it easy to draw customers to the website. SEO, SMO & SMM Marketing helps in generating leads. It is tricky and needs expertise for which agencies have to be hired. It is not every man’s job.
We use on page and off page SEO practices, PPC campaigns a part of it. A website should be Search Engine optimised, so that whenever the keywords are typed, your website should show up at the top of the list. We have used SEO techniques to improve search engine rankings on Google. Analysing the keywords and going in for Pay per click campaign do help. Companies have got great results. This way they have got traffic to the website and growth in business.
Seo tools available online proves to be helpful in keyword suggestion, related keyword finder, google page rank checker etc. Facebook ad campaigns which are comparatively economical also helps in lead generation. Instagram, Facebook, LinkedIn, Twitter are best social media platforms to draw traffic. Develop a routine posting schedule and be consistent. If you’re not publishing new content often, it’s easy to get lost and forgotten. What you share on social media is important quality beats quantity. Have quality content which is Relevant to your audience, Helpful, Entertaining.
Tools like ContentStudio may be helpful to Compose SEO-optimized blog posts or engaging social media posts with relevant content suggestions.
If you have any queries or tips you’re willing to share. Write to us in the comments!
Very interesting, good job and thanks for sharing such a good blog. Your article is so convincing that I never stop myself to say something about it. Keep it up.
These leads still generate profits for the lifespan of that client. And as a contented client,
that client can assist you generate a lot of quality leads by recommending your business.
The goal isn’t simply to come up with a lot of leads, though the correct leads.
thank you techprimes for giving me wonderful information