Over 90 percent of marketers who employ a proper marketing strategy has succeeded. You can be the next successful businessman by choosing a proper set of marketing habits which leads to rewards over a period of time. Social media services are affordable and easy to use, and they can put your business in touch with customers.
Start-ups, Service Industry, Hobby classes (fashion designing, painting, dancing, singing, cooking etc.) have gained recognition by making the best use of social media in the right way. Work hard on social media trends now and reap the benefits over a period of time.
Certain keywords can help your social media posts stand rank top on search engines. Use hashtags/tags and @mentions on different social platforms to optimize your posts
Effective use of SEO and Social Media for marketing.
1. Optimize your website for SEO
Once you have your site up and running. The next thing is to rank it on the google search engine. The best way to market any business online is to be found through google search engine results pages (SERP’S). Excellent and fresh content, Site’s speed, Selection of keywords, Meta descriptions, External & Internal links are the important components of Google’s search engine algorithm. Ensure to optimize site’s On-Page and Off-Page SEO. SEO results grow over time and takes 4 to 6 months for results to show up on the popular search engine Google.
This video will help you better understand how SEO works.
2. Start a blog relevant to work and post high-quality content
Why Should You Start a Blog for your Business?
- 60% of businesses who blog acquire more customers.
- Blogs are cost-effective marketing investments.
- You can promote your expertise, products and services.
- A blog helps in your content marketing strategy. You must create a schedule to continuously deliver purposeful content.
- Adding fresh content to your blogs, more pages from your domain become indexed in search engines which helps in search engine ranking.
- Blog analytics allow you to track readers, check on what your customer likes, popular topics, shares, and comments.
3. Grow Your LinkedIn Network
LinkedIn is a powerful tool to build connections and grow your business efficiently. The first thing people see when they search for your name through search engines is your LinkedIn profile. So it is important to build a catchy profile.
Make sure your headline tells potential prospects exactly what you do Write your summary in a story format, targeted at showcasing how your service/product is solving the challenges your target marketing is facing.
Share your interviews, publications, key achievements, endorsements and provide any links where possible. List out your prospective buyers, customers are with that information, you can then create targeted banner ads and content to make sure you are getting directly in front of anyone that you want to work with.
Commit to searching for a few new LinkedIn groups you can join each month. And then make sure that you engage with the members of the group often by commenting, asking questions and liking other people comments. Groups are one great opportunity of doing a market research, posting links on updates getting reviews and engaging reviews with others niche, as well as those who are not.
4. Facebook for business. Strategically targeted landing pages and FB ads.
Many small business owners hesitate to stalk other business pages or competitor’s page. It is always beneficial for you to visit the pages other companies in your niche every now and then. Doing so will allow you to learn about their effective marketing strategies, interact with fellow users, and help you to promote your own Facebook page.
When making a comment on a popular Facebook page, be sure to comment using your business name and not your personal name.
*If your business has something to do with networking then you should start a Private Group. Through your group, you can share information, forums, tips, additional lessons, extra deals, or the like. This way you can be in touch with your clients.
*Create ads for your Facebook page, and yes, it will cost you some money. However, you should focus get better ROI for ads by promoting content that you already know works.
*The use of Visual Content in Facebook campaigns generates more engagement. Upload your videos to YouTube and share them on Facebook, and you are sure to increase your views and business reach.
*Use tracking URLs with UTM codes to improve your Facebook Page posts to identify which posts are driving traffic and conversions to your website. Once you have insights from these analyses, you can tailor your content strategy to post more of what works — and less of what doesn’t.
5. Leverage the power of Instagram & Increasing popularity of Instagram Stories
Instagram popularity has grown over the years, delivering more engagement than Facebook and Twitter.
Include everything customers need to know about your business. Include a short biography about your company who truly showcases who you are and what you do. Add a link to a website and some form of contact like an e-mail, phone number, and mailing address.
For marketing your biz add photos with a motivational quote or with a helpful quote about business. Today videos are the top tool for creating engagement and most viewed Internet content.
Create engagement on Instagram by following friends, clients, and prospective clients. Message links to clients of the topics of their interest and don’t forget to like activities of clients.
Instagram Stories Benefit Your Brand to a great extent. Using them are essential for your Instagram marketing strategy. You can Flash images on sale. A killer strategy that any kind business can use. Hit them with a call to action: “Limited time” “Get it now!” “Don’t miss out!”.
6. Importance of Video’s – future of Content Marketing
Videos are the most effective type of content to date! A video is the dominant form of content grabbing your audience’s attention. As a video is both the present and the future of content marketing, Upload Videos on YouTube and share them on Facebook, Instagram, Twitter and Snapchat so you can plan accordingly what works best. This is increasingly important for companies as it establishes an engaging and personal connection.
- YouTube: More than 5 billion video views are watched each day
- Facebook: Around 500 million people watch Facebook videos every day
- Twitter: 82% of Twitter’s audience watches video content
- Snapchat: says they generate 10 billion video views every single day
7. Increasing brand participation in messaging platforms.
More than 2.5 billion people use messaging platforms to connect with people globally. Facebook Messenger, WhatsApp, Snapchat—there are quite a lot of popular apps. In the coming year’s Artificial intelligence, voice assistants and chatbots will enable brands to offer personalized shopping experiences on messaging platforms like Messenger and WhatsApp.
WhatsApp Business helps you to draw traffic to your website, create a business profile and add details like the company’s website, location and contact information to it. Communicate more efficiently with your customers and stay in touch with them.
We would appreciate if you share with us your social media marketing strategy, how you have been benefitted and seen your business growth.
